This is one of the top questions we get, along with “how often should I post” and “how frequently should I run paid ads”. The answer is yes, if done correctly. The benefit of working with an agency like FlipSwitch is that we not only know the answers to these questions, but we utilize our data along with the intrisic data of each platform to create high quality, targeted ads that convert. We specialize in organic content (read: getting results without boosting every post), but paid ads are still very much an important part of the overall strategy for our clients. We just don’t believe in paying to boost every post like some agencies do. That gets incredibly expensive and annoying for your audience. Instead we choose which messages we want to elevate and use our targeting capabilities to put that message directly in front of the exact person you need to reach. Want to target a 45 year old mom of three middle school-age kids, who has two open lines of credit, loves pizza and recently shopped for a used Honda minivan? We can target her. (Yes, we know it’s kinda creepy, but it is what it is.)