Targeted Advertising
Do Paid Ads Really Work?
This is one of the top questions we get, along with “how often should I post” and “how frequently should I run paid ads”. The answer is yes, if done correctly. The benefit of working with an agency like FlipSwitch is that we not only know the answers to these questions, but we utilize our data along with the intrisic data of each platform to create high quality, targeted ads that convert. We specialize in organic content (read: getting results without boosting every post), but paid ads are still very much an important part of the overall strategy for our clients. We just don’t believe in paying to boost every post like some agencies do. That gets incredibly expensive and annoying for your audience. Instead we choose which messages we want to elevate and use our targeting capabilities to put that message directly in front of the exact person you need to reach. Want to target a 45 year old mom of three middle school-age kids, who has two open lines of credit, loves pizza and recently shopped for a used Honda minivan? We can target her. (Yes, we know it’s kinda creepy, but it is what it is.)
Social Media Marketing
How Does It Work?
Social Media Marketing is a mix of creating and posting content, building reach and engagement, answering customers’ questions and comments, analyzing data, targeting the right audience with paid ads and so much more.
Content Creation
How Does FlipSwitch Create Content Or Know What To Post?
First, we treat every client like our only client. We take the time to research your industry, your targeted audience demographic, and your geographic region — right down to your local community events, organizations, and so on.
Video Production
Do I Need Video?
Video is where it’s at these days. All the major platforms have come out and said their algorithms are skewed heavily towards promoting video content in feeds, meaning your business HAS to create engaging videos to be relevant in today’s (and tomorrow’s) social media world.
Social Media Consulting
Which Types Of Companies Does This Apply To?
Some companies have an internal person or team whose only job is to handle their social media marketing. Others have a business owner who wish to do it all themselves. If either describes your business, this service is for you!
Targeted Advertising
Do Paid Ads Really Work?
Don’t waste money on paid ads ever again. Simply put, we have the knowledge and expertise to optimize your ad spend and save you money. By combining our data with a well thought out strategy, our targeted ads reach your desired audience and get results for less money than you would spend on your own.
Social Customer Service
What The Heck Is Social Customer Service?
Customers expect businesses to respond to them on social media, and that’s exactly what we do. We monitor your pages in real time and respond to comments, questions, complaints and reviews so that your social customer service keeps customers coming back and keeps those 5 star reviews coming in.
I've Heard of This, But Tell Me More
A social media influencer is someone who has established credibility in a specific industry or location, has a fairly large or defined audience, and can persuade others to act based on their recommendations.
Web Design/SEO
I Don't Know What I Don't Know
It’s okay…you’re not the only one. Google’s requirements for optimized web design and search results changes frequently, and even experts have a hard time staying on top of it.